Advertising

 

How external factors can influence perception

The ad I picked came from Self magazine. It is, at least I think is a creative one, featuring the latest Haagen-Dazs ice cream flavor. It looks really appetizing too, especially for someone like me, crazy for ice cream. Ok, let’s see now what external factors can influence my perception when it comes to interpreting this ad. >>>

Magazine Ad Analysis: Buick

The ad I chose appeared in the New York Times, right on the second page. It is an ad for Buick, and at first it seems as just a reminder ad, that’s why I was wondering why it is in a daily paper. Then after closer reading, I realized that they are promoting a sale event, in which everybody who buys a new car gets the employee discount. The promotion will end on July 5th. So let’s look at now the reasons why this ad appeared in a daily paper instead of a monthly or weekly magazine. >>>

Magazine Ad Analysis: FRIS

The magazine ad I picked for my discussion is an ad for a vodka named FRIS. Well, I have to say that I don’t anymore get offended by advertising of alcoholic beverages, but I know that some people do. Even though this ad is not offending me, I can clearly see the ethical issues that can be brought up in this context. >>>

Advertising as an Influence – Kalle Lasn, “Nowhere to Run”

I often agree with Kalle Lasn's views about advertisement. ”Nowhere to run” in the face of a world that is supersaturated with advertising. The advertising industry, a prominent and powerful industry, engages in deceptive subliminal advertising which most of us are unaware of. By bypassing our unconscious mind using subliminal techniques, advertisers tap into our unconscious mind, manipulating and controlling us in many ways.>>>

DKNY JEANS - PERFECT PAIR

The magazine ad I picked for my discussion is an ad for a vodka named FRIS. Well, I have to say that I don’t anymore get offended by advertising of alcoholic beverages, but I know that some people do. Even though this ad is not offending me, I can clearly see the ethical issues that can be brought up in this context. >>>