Advertising > DKNY JEANS - PERFECT PAIR

This advertisement came into my attention because I can associate with the girls on the pictures. They are about the same age, have the same style, look great wearing jeans and dating with cool guys. The ad shows and also tells us how many ways you can wear your “perfect pair DKNY jeans.”

I found this ad in a fashion magazine’s April’s issue. I personally have serious problem in the spring to find outfits that I feel comfortable wearing after the long winter. This ad brings our attention to “stepping out in style” and “This season, dress it up in denim.” It sends me the message that all I need to do is to choose the right accessories, a nice clutch or a bag, a shiny sandal, a cool hat, a “smart tie” or a pearl necklace to look great in jeans. Looking at this advertisement I feel more comfortable wearing jeans. With these outfits I can go to school, to work and most importantly I can go out on a date without being overdressed and “trying too hard” to look good.

This advertisement appeals to the combination of need for affiliation and need for attention. On each little picture I see young male and female wearing denim and holding hands, which is happening at spring when everybody goes out as soon as the weather gets warm. The ad also gets our attention reading “perfect pair” which means wearing the perfect DKNY jeans with your boyfriend on your side, who is also wearing DKNY jeans and all together gives us the true meaning of the “perfect pair” which is your perfect jeans and your boyfriend.

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