Marketing > Advertising as an Influence – Kalle Lasn, “Nowhere to Run”

I often agree with Kalle Lasn's views about advertisement. ”Nowhere to run” in the face of a world that is supersaturated with advertising. The advertising industry, a prominent and powerful industry, engages in deceptive subliminal advertising which most of us are unaware of. By bypassing our unconscious mind using subliminal techniques, advertisers tap into our unconscious mind, manipulating and controlling us in many ways.

Advertisements attack every minute of our lives. The advertising industry has entered into every aspect of our society. When I wake up in the morning, the first thing I see is cereal commercials. At night, the last thing I see is the Sleepy’s –for the rest of your life commercial. I think some of us ignore ads as we walk on the streets. I know I do. However, most of us do not realize the mind games the advertisers has been playing on our subconscious minds for the past half century. It's scary how advertisers have gained control of our lives without us even knowing it. Advertisers only care that the population can be influenced and they have the resources to do the influencing. The author obviously doesn’t like ads; he thinks ads are “the most prevalent and toxic of the mental pollutants” and they are meaningless.

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